About The Brand.

We live on a small blue rock in a vast universe. It is the only home we have. As such we certainly don’t treat it well enough. We let plastics swim and rot in our oceans, we consume products without thinking about them and we poison our planet - and ourselves as well. We create mountains of trash and we make ourselves sick. Highly impactful in this cycle are the cosmetic products we use, the garbage they create and the ingredients we do not know.

IT IS TIME FOR CHANGE.

Our mission is to create conscious beauty products - as good as they get for you and with as little impact on the planet as possible. Paper is light, versatile and functional. Most importantly it is fully recyclable and it makes for great packaging. And when we take down one tree, we plant a new one. We aim to sustain. It is the only way. Not only do we look after mother Earth, we also only use ingredients that won’t harm you! We research, we search and we aim to create better. We believe in science, we are vegan, we don’t test on animals and we are conscious as human beings.

WE ARE NOT PERFECT. BUT WE STRIVE FOR BETTER. 

For every product we create we have two things in mind: To use the best possible ingredients with the least impact on our planet and you!

We think that's
Beauty
for the planet
outline of the world