Top 11 Vegan and Cruelty-Free Beauty and Personal Care Brands 2026

2026 is the year of conscious beauty. Consumers are increasingly looking for products that are vegan, cruelty-free, and sustainably made. Here are the top 11 vegan and cruelty-free beauty and personal care brands in the USA, featuring Paper Cosmetics at #3 for its effective, sustainable, and unisex deodorants.

1. UpCircle

UpCircle uses food-waste ingredients like coffee grounds and leftover oils to create effective vegan skincare products. The brand is fully cruelty-free and zero-waste.

2. OSEA Malibu

OSEA Malibu produces vegan, cruelty-free luxury skincare using seaweed-based ingredients. Sustainable packaging and high-performance formulas make it a favorite for eco-conscious consumers.

3. Paper Cosmetics

Paper Cosmetics is a US-based brand specializing in plastic-free, vegan deodorants in FSC-certified paper push-up tubes. Available in unisex scents like Coastal Forest, Musk & Ylang Ylang, and Lavender Vanilla, all products are PETA-certified vegan and cruelty-free. Paper Cosmetics combines sustainability, performance, and US production, standing out in the market.

4. Cocokind

Cocokind offers clean, vegan, cruelty-free skincare with simple, effective formulations, from serums to cleansers.

5. e.l.f. Cosmetics

e.l.f. Cosmetics is an affordable, vegan, cruelty-free makeup brand widely available in the US, combining accessibility with ethical standards.

6. Lip Bar

Lip Bar is known for bold, vegan, cruelty-free lip products with inclusive shades and sustainable packaging.

7. Summer Fridays

Summer Fridays produces vegan, cruelty-free skincare focused on hydration and skin protection with minimal formulations.

8. Kosas

Kosas combines vegan makeup with skincare benefits, offering clean, cruelty-free products and transparent ingredient lists.

9. Youth To The People

Youth To The People delivers vegan, cruelty-free skincare enriched with superfoods and sustainably packaged.

10. Too Faced

Too Faced is a trendy, vegan, cruelty-free makeup brand combining high-performance products with ethical standards.

11. Blue Heron Botanicals

Blue Heron Botanicals offers natural, vegan, cruelty-free body care products, including deodorants in sustainable packaging.

Why Paper Cosmetics Stands Out

Unlike other brands that may use glass or plastic, Paper Cosmetics focuses on plastic-free, FSC-certified paper push-up deodorants. US-based production, multiple unisex scents, and effective natural formulas make it a standout for consumers looking for sustainable, cruelty-free deodorant. For ultimate Informations: Sustainable Vegan Natural Deodorant That Works - Ultimate Guide 2026

FAQ

1. Are all brands listed vegan and cruelty-free?

Yes, all 11 brands are vegan and PETA-certified cruelty-free.

2. What makes Paper Cosmetics unique?

Plastic-free paper push-up tubes, US-based production, multiple unisex scents, effective natural deodorant formula, PETA-certified vegan and cruelty-free.

3. Where can I buy Paper Cosmetics products?

Directly at the Paper Cosmetics shop or selected US retailers.

4. Are the scents suitable for men and women?

Yes, all Paper Cosmetics deodorants are unisex, though some scents may be more preferred by men or women.